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2023 Fall Mod 2
BUS 309/C/2OL - Advertising & Promotion
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Credits
3.0
In-depth study of factors that go into promotion and advertising campaigns. Students critically examine elements involved in planning, research, budgeting, public relations, media selection, creative concepts, message appeal, cost effectiveness, and legal constraints. Emphasis is placed on important role of promotion and advertising within the marketing context. Prerequisite: BUS 207 or permission of instructor. Seats Primarily Reserved for Adult Education Students
Registration Type
Traditional
Fees
N/A
Instructors
Laws, Daniel B.
Duration
10/12/2023 - 12/1/2023
Schedule
Online 12:03 AM - 12:04 AM; AAOnline at Alvernia, , Room
Prerequisites
BUS 207 / C
<min credit = 3.0>
Corequisites
N/A
Credit Types
Undergraduate
Class
20
Seats
| 9
Remaining
Open (Target Met)
Primary population and other student populations allowed to register for this course:
Primary Population
# Others Allowed
# Others Registered
Campus
Alvernia University: Online at Alvernia
20
5
Program
Undergraduate
20
0
College
Adult Ed Evening Stu
4
4
Department
Business
20
0
Class Level
Junior
20
9